UPS Big On Information Technology
Author: freetraffic
UPS Big on IT – Management Software Information
After watching the video in class, UPS appears to be nothing short of a first class company. They are always on the cutting edge of technology, and thus, consider themselves an “IT company in the shipping industry.” UPS supply chain solutions and industrial engineering tactics set them aside from the competition, and their integration with the newest information technology strategies in paramount.
For instance, UPS houses inventory for a business partner in the apparel industry. Not only do they stock their product, but, they accept all online orders, process and package them, and then ship them out across the United States same day. Their industrial engineering marvels include time management processes which catapult the company into a never ending stream of productivity. For one, they have compiled vehicle routes than incorporate as many right-hand turns as possible to cut down on transportation time and driver frustration. Their technology related feats are absolutely remarkable.
As far as employee morale goes, it is said that almost everyone who starts with UPS, stays with UPS. They were one of the first companies to offer a profit sharing program – a program which made a number of older employees stock market millionaires. There is very little isolation among employees, and UPS is described as a happy family of employees who come together for a greater purpose. Since morale is so high among employees, turnover is almost non-existent when compared to other larger companies.
The UPS brand, or image, is another positive point. UPS is recognized worldwide for their fast service, cutting edge information technology application, and competitive pricing. And while they might not always be the absolute lowest with regards to cost, their reputation gives them enough credibility to charge a little extra, and still lead the pack among large shipping companies in the United States. The UPS brand started back in the early 1900s, when partner companies wanted UPS trucks to blend in, and not seem too noticeable or flashy. The strategy worked, and now all UPS trucks sport a memorable, neutral brown color than has ultimately lead to UPS acquiring the nickname “Big Brown” or “Brown.” This spawned the ever popular UPS slogan, “what can Brown do for you?”
While UPS bases a lot of their business on information technology, brand diversification within the UPS family is also a great thing. They have many brands in the shipping realm, stemming from UPS Ground, and evolving into more specialized products such as UPS Air, UPS Freight, and even The UPS Store (which was conceived when the company purchased “Mailboxes Etc” and turned most of them into UPS branded storefronts). UPS brands also include their small business and supply chain solutions.
Helping vendors such as shoe companies, a pet food company, and even Dell computers package and ship their product has been key to UPS’ multi-branded success. As a company, UPS delivers; they treat their employees the right way, they generate large amounts of revenue, they have excellent profit margins, and they are always on the cusp of innovation within the shipping and transportation industry. For more, read this free free white paper.
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